Daniel Yankelovich (1924–2017)

Co-Founder

Daniel Yankelovich

Daniel Yankelovich was co-founder of Viewpoint Learning.. Dan contributed to defining the vision and direction of Viewpoint Learning and to developing new applications of dialogue-based techniques.

Dan spent more than 40 years monitoring social change and public opinion in America. In 1958 he founded and developed the well-known market research firm of Yankelovich, Skelly and White. He initiated the New York Times/Yankelovich Poll and founded Public Agenda, a non-partisan not-for-profit, public policy research organization in1976. In1986 he co-founded DYG, Inc., a firm that tracks social and market trends.

Dan was the author of twelve books, including Toward Wiser Judgment (with Will Friedman, 2010), Profit With Honor: The New Stage of Market Capitalism (2006), and The Magic of Dialogue: Transforming Conflict into Cooperation which was awarded the 1999 Common Ground Book Award for Achievement in Conflict Resolution.

Dan held professorships or other academic affiliations with New York University, The Graduate Faculty of the New School for Social Research, the University of California, Irvine, the University of California, San Diego and Harvard University.

Educated at Harvard College, the Graduate School of Arts and Sciences at Harvard, and the Sorbonne, Dan was a director emeritus of CBS Corporation, US West, Meredith Corporation, Loral Space & Communications, ARKLA and Diversified Energies, Inc. He was a trustee emeritus of Brown University, the Kettering Foundation, the Japan Society, the Fund for the City of New York, and the Educational Testing Service where he also served as Chairman of the Board.

He was awarded the Parlin Award for his pioneering work in marketing research, the Helen Dinerman Award of the World Association of Public Opinion Research and the Outstanding Achievement Award from the New York Chapter of the American Association of Public Opinion Research.

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