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PUBLICATIONS: Books
Profit
With Honor: The New Stage of Market
Capitalism
by Daniel Yankelovich
 Recent scandals in corporate America can provide the incentive – and momentum – to develop a new ethic of stewardship in business. This wise and optimistic book examines the rampant scandals that plague American corporations today and shows how companies can reverse the resulting climate of mistrust.
By seizing the opportunity to address some of the nation's – and the world's – most serious problems, business can strengthen its reputation for integrity and service and advance to a new stage of ethical legitimacy.
Daniel Yankelovich, a social scientist and an experienced member of the corporate boardroom, describes the toxic convergence of cultural and business trends that has led inexorably to corporate scandals. Yet he offers reassurance that opportunity exists for positive change.
Creative business leaders can advance market capitalism to its next stage of evolution, building upon business norms that emphasize simultaneously the legitimacy of profit making and the importance of the care that companies give to employees, customers and the larger society.
Yankelovich asserts that American culture has abandoned its old tradition of
enlightened self-interest, of "doing well by doing good." A narrow
legalism has taken over: "I didn't break the law; therefore I didn't do
anything wrong."
Yankelovich argues that attempts to deal with such flawed ethical norms by means
of more laws and regulations cannot succeed. He offers a series of case histories
to show how and why stewardship ethics can strengthen individuals, corporations,
the nation and the world economy.
Buy
the book
Read the Introduction (PDF, 282 K)
Read
The Christian Science Monitor review (PDF,
44):
"Now and then a
new book comes along in which nearly every sentence deserves underlining. Such
books are short, essential and wise…. They don't come along often, because
they take a lifetime to write. 'Profit With Honor' is such a book."
– Rushworth
Kidder, July 18, 2006
The
Christian Science Monitor
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